A fast WordPress website means a great user experience, especially for visitors with a low-quality internet connection.

Faster website also gets more pageviews compared to the lagged ones. If you want successful online exposure, but not adept with coding, follow this guide to speed up your WordPress website.

Not a coder? Here’s how you can increase the WordPress website’s speed without coding.

Why Does Your WordPress Website Run Slowly?

Causes of slow WordPress sites

Several common culprits slow down WordPress website’s performance. They are:

Poor hosting choice

Choosing a cheap, shady hosting service may save a few bucks, but it will lead to losing revenues due to poor speed.

Bad and unnecessary plugins

Unnecessary or poorly-coded plugins will hinder your website’s performance, making it run slower.

Complicated themes

Certain WordPress themes are bloated with unnecessary features. This will cause slow crawl and poor speed performance when your website loads.

Lack of cache compatibility

Lack of cache compatibility may cause a slow website. This means that the website’s server cannot accommodate the flood of data, resulting in lagging performance.

Adds on and external scripts

Depending on what external scripts and adds on you use, they can contribute to slower website performance. This is especially true for extensions and adds on that are not made by the WP development teams.

Large images and videos

Attaching high-quality files on the webpage is important, but they must be optimized. Any files that are not optimized properly, such as images and videos, will slow down the website.

The types of servers used

Internet users usually get three options of servers: shared, private, and dedicated. Shared servers are the most accessible and common, but if there are faults in the connection or device, you will get stuck with the slow-running website.

Displaying all texts at the front

This may sound like a simple problem, but it can greatly affect your website’s performance, especially if most of your contents are long and detailed.

Once you identify your website’s problems, make sure to use the right strategy to speed it up.

How to Increase the Speed of WordPress Website

Even without codes, you can still increase your website’s speed. Here are several common methods to speed up a WordPress website:

Insert optimized images

If you use a lot of images in the WordPress website, make sure to compress them for the web. The compression means reducing the file size without decreasing the image quality. You can try switching between PNG and JPEG files; the former is for simple images, and the latter for colorful or detailed ones. You can also use tools such as Imageoptim, RIOT, or WP Smush.

Display excerpts instead of full texts

Many website owners make basic mistakes of displaying all their texts on the front page, resulting in slower loading speed when visitors open the website. The solution is to display the excerpts on the front page and let the visitors click to read further. Go to the Reading menu in WordPress setting, and choose “(show) Summary” for the articles.

Choose simple theme

Let the content of your website speaks by choosing simple themes. Review each theme that you like, and make sure they offer the basic features you need. Remove options with bloated or decorative features.

Review and uninstall plugins

Unnecessary or old plugins (which are rarely updated and no longer relevant) can badly affect your website’s performance. Review all the installed plugins and choose the essentials, before removing the rest. If the plugins are too many, use tools such as Thumbnail Regenerator or Plugin Performance Profiler to review them.

Choose practical over decorative

Nowadays, many people pay more attention to user experience, not just contents. Visitors don’t care about fancy animations or features if they hinder the loading speed. Make sure to give visitors fluid experience by removing unnecessary animations, background music, or sliders.

Install caching plugins

Caching plugins will help especially if there are numerous daily visitors. WordPress has a ton of caching plugins, and many of them are free or at least cheap. Choose the best one that can be installed easily, and it will give your website speed boost.

Use video hosting services

If your contents have videos, avoid installing them directly on the website. Not only it slows down the website, but it also consumes extra bandwidth and makes it difficult for visitors with low-end devices. Attach the videos directly from YouTube or Vimeo.

Update website regularly

Bugs and cyber threats develop over time, and they can hinder your website’s performance. Regular updates help to remove bugs, imperfections, and security issues. Make sure to apply the monthly update on your website, and always use the latest version.

Break long comments into pages

WordPress has an option to break a long list of comments into multiple pages. This is great to reduce slow loading, especially if your page has popular posts. Go to Settings, choose Discussions, and tick the box that says, “Break comments into pages.”

Increasing your website’s speed will increase your engagements and provide the best user experience. Even if you are not a coder, these methods work perfectly on any WordPress websites.

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